Youth Program, cha-ching!: Discovery FCU

“Discovery Federal Credit Union was very excited to open the first student-run credit union branch in Berks County two years ago. We carefully branded it to match the school’s colors and mascot, and even created a special account named after the mascot. We thought it would be a great success, only to discover that we blended so well into the school’s branding and theme, it was hard for students and staff to tell us apart from school-branded organizations such as the school store!

So, in our second year of operation, we completely re-branded the student branch using the cha-ching!SM program we purchased from Marketing Partners. The bright colors and eye-catching cha-ching! logo grabbed the students’ attention, and gave us an excellent opportunity to initiate conversations with them.

Using the cha-ching! program offered by Marketing Partners, we estimate that our membership has grown 14% in the 13-18 age range since our student-run branch opened. We now have over 600 members in this age group!”

Tara McQuillen,
Director of Marketing
Discovery Federal Credit Union

market

Making offers for goods and services is only half the story. Marketing is about communication. Get directions before your message gets lost. We have your coordinates.

 

brand

“Who am I?” – not a question to be taken for granted. A business’ identity is its essence, yet needs to evolve in order to stay relevant.

 

web

Navigable website designs and web services are critical for growth and future potential. By the way, how’s your Mobile Website these days?

 

build

Brick and mortar locations can be transformed to reflect success, stability, strength, and attract new customers, as well. Remodel or build new, we have the skills!