Midwest Community Federal Credit Union Redesigns Website To Showcase Small Business Banking Services Program
DEFIANCE, OHIO, FEBRUARY 27, 2012 – Midwest Community Federal Credit Union today unveiled its new Small Business Banking Services program. This program is designed to address the financial needs of a previously underserved market: small to medium sized businesses within their scope of membership.
According to Sonja Delaney, CEO, Midwest Community Credit Union’s goal was to extend the same banking services to business owners that it currently offers its individual members. “We believe that small and medium-sized businesses have been traditionally overlooked by the credit union industry.” With that goal in mind, Midwest Community Credit Union commissioned Marketing Partners, Inc., their marketing agency, to completely overhaul and redesign their website in order to showcase their new Small Business Banking Services program.
“Our goal was to not only announce our Small Business Banking program, but to make our entire website cleaner, less cluttered, and easier to navigate,” Delaney said. “The Marketing Partners team guided us through the design process, helping us improve navigation and develop content that would be useful to all of our members,” she continued. “And now, by offering small business owners a range of banking products that will help them conduct business on a daily basis, they too can realize the inherent benefits of credit union membership. Not only have we successfully launched our new Small Business Banking Services program and content to the community at large, we have also made it easier for our members to access the many tools and resources that we have to offer.”
Delaney issued an open invitation for members of the community to “visit us at www.midwestcommunity.org” to see the many products and programs the credit union has to offer.
About Midwest Community Federal Credit Union: Midwest Community Federal Credit Union has over 14,000 members in northwestern Ohio, with membership open to anyone who lives, works, worships or attends school in Defiance, Henry, Fulton, Paulding, Williams, and the northern two-thirds of Putnam county in Ohio.
Published in CUinsight®