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Sites such as MySpace, Facebook and YouTube have shown how the internet can deliver entertainment and connect people locally, nationally and internationally. Take this concept to a powerful new level with musicstream LIVESM. By combining live concerts in high schools, colleges and at community events with live, web-based streaming, MSL creates a powerful tool to get the attention of young people. Once we have their attention, we want to teach them about financial literacy and that credit unions are their best solution for financial products and services.
MSL has been designed to bring increased levels of financial literacy to teens and young adults through the power of live music. MSL draws upon the efforts of a diverse group, including:
Marketing Partners, Inc. - Program Developer; a leading financial services marketing company, focused on credit unions and financial literacy nationwide.
Credit Unions Nationwide - Regional supporters of musicstream LIVESM. Young members can trust their products and services. They are member owned and not-for-profit.
National Sponsors - National and Local business sponsors will benefit from advertising targeted to MSL's desirable audience. A variety of sponsorship opportunities exist.
Credit Union Industry Sponsors - These companies will benefit from an association with MSL and the credit unions affiliated with the site.
Musical Artists - Local, regional and national performers are being signed to the MSL roster. These artists are approved by MSL and held to contracts.
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