Marketing Partners
6583 Ruch Road
Bethlehem, PA 18017
1-888-641-1215
610-443-2220 - Local
610-443-2179 - FAX
Home Equity Loan
Challenge
The Credit Union of New Jersey wanted to promote home
equity loan growth. The credit union's goal was to increase
their first quarter loan volume from the previous year
baseline of 22 loans and $795,000 in balances to 44
loans and $2,000,000 in balances.
New Brand Identity
Challenge Greater Cincinnati Credit Union wanted to create
a new brand identity to better reflect its current members
and community membership potential.
Brand Equity Challenge
Andrews Federal Credit Union wanted to update its existing
brand equity with a new integrated look and feel for
all of its advertising and marketing materials. The
new brand had to maintain its connection with the credit
union's current members and at the same time allow the
credit union to develop its serving the underserved
community membership potential.