Home Equity Loan Challenge
The Credit Union of New Jersey wanted to promote home equity loan growth. The credit union's goal was to increase their first quarter loan volume from the previous year baseline of 22 loans and $795,000 in balances to 44 loans and $2,000,000 in balances.

New Brand Identity Challenge
Greater Cincinnati Credit Union wanted to create a new brand identity to better reflect its current members and community membership potential.

Brand Equity Challenge
Andrews Federal Credit Union wanted to update its existing brand equity with a new integrated look and feel for all of its advertising and marketing materials. The new brand had to maintain its connection with the credit union's current members and at the same time allow the credit union to develop its serving the underserved community membership potential.