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EMV Chip Advantages

Europay, Mastercard and Visa (EMV) chip cards are expected to dramatically reduce the occurence of credit card fraud in the U.S. when used at point of sale locations where EMV-compliant credit card payment terminals are used. Credit card issuers, like credit unions, who will be or are already providing these smart cards, have been inundated with the pros and cons. For marketers who need a quick overview, here are some quick facts to review and share.





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