LEHIGH VALLEY, PA, MAY 23, 2012 — Marketing Partners, Inc. (MPI) recently announced the addition of a reading program to its Dollar Dog Kids Club^® Program. The proprietary reading program is available to all of the agency’s clients who currently subscribe to their Dollar Dog Kids Club Program, which promotes financial literacy for kids ages 12 and under.

Pawprints Reading Rewards Program is designed to be flexible and customizable, in response to the staffing and resources levels of individual credit unions.

“One of the key goals we strive for with all three of our youth programs is financial literacy. We want to help our credit union partners help kids become good money managers and make smart financial decisions,” explained Tina Green, President, MPI. “Our Pawprints Reading Rewards Program focuses on kids up through 12 years of age. I can’t think of a better way to help them get started than to encourage them to become lifelong readers,” she continued.

MPI has assembled a welcome kit that includes collateral materials and incentives to help credit unions kick off the program and reward young readers.

***

Marketing Partners, Inc. is a full-service marketing and business development company specializing in credit unions. To find out more, please visit www.marketingpartners.com.

Contact:
Elise Knepper, Youth Manager
elise@marketingpartners.com
888.641.1215

###