Give ’Em Something For Nothin’!

cupcakeCampaign Who ever said nothing is ever free, certainly has not seen the most recent credit card offer from Montgomery County Employees FCU, a Washington, DC area credit union. They are offering 0% APR for 12 months! The promotion kicked off in January and the results, as of February, say it all. The credit union opened 56 new credit card accounts in the first 3 weeks while they normally average 10 per month.

Only You Can Save Them…

This credit union found the right mix of a strong offer and effective communication to spread the word. A great offer won’t lead to outstanding results unless you tell someone about it, of course. The “Cupcake Campaign” reaches member’s wallets (great rate), peace of mind (calculators and a savings chart), and their tummies (delicious cupcakes).

A Recipe For Success

By reaching members and the credit union’s field of membership using a multitude of channels, the offer was received and then repeated to members several times. A targeted mailer was delivered to members without a credit card. Including an application, balance transfer form, and a “Compare & Save” chart made a new credit card a clear choice, as well as an easy one.

A QR code and custom landing page created another channel to communicate with members, complete with online forms and links to member resources like a calculator to show members how to save money and pay off balances.

The final ingredient, the cupcake, was distributed with business card sized promotion pieces at credit union branches and a credit union event. The results have been…SWEET!

“The cupcake campaign is going so well. I just can’t say enough…This will go down as one of our most successful campaigns,” said James Norris, Credit Union President & CEO.

Are You Ready To Get Cooking On Your Next Loan Campaign?

MPI makes marketing easy and fun! Contact us at 888.641.1215 or e-mail us to get the ingredients for a successful loan campaign ready to go!


Making offers for goods and services is only half the story. Marketing is about communication. Get directions before your message gets lost. We have your coordinates.



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